We wanted to make sure you could ride with anyone if you wanted, but we also knew the dangers that come with sharing your live location, especially for female riders riding solo.
HSA Account adoption was rising nationally year over year by about 13% on average in 2015. But I found we were seeing a drop-off in use or deposits to HSA accounts.
Previously, using our system had caused taxing anxiety, so I worked in a way to provide positive reinforcement through our visuals campaign through color palette (adding an uplifting green-yellow) and positive copy to help curb that anxiety.
HSA Account adoption was rising nationally year over year by about 13% on average in 2015. But I found we were seeing a drop-off in use or deposits to HSA accounts.
Previously, using our system had caused taxing anxiety, so I worked in a way to provide positive reinforcement through our visuals campaign through color palette (adding an uplifting green-yellow) and positive copy to help curb that anxiety.
I found that our B2B customers were aggravated that setting up automatic deposits had been hidden in a settings page because confused users were inundating their support centers.
I devised a solution to place a very clear CTA within any page, and we opted to add a feature switch to allow turning the feature on or off per page, per B2C customer.
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